Realty Blogging: Build Your Brand and Out-Smart Your Competition
Product Description
Unleash the power of blogging in your real estate business Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers. Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney r… More >>
Realty Blogging: Build Your Brand and Out-Smart Your Competition
December 21st, 2009 at 7:55 am
In 2004, however, blogs unexpectedly vaulted into the forefront of major media, and today there are thought to be more than 30 million bloggers contributing on some kind of regular basis – a community that grows by the thousands every single day.
Blogging is rapidly developing into an instrument whose purpose, among others, is to establish an online presence, improve visibility, build a sense of community, maintain an open dialogue for clients and prospects, and offer valuable information – all of which is accomplished in a facade-less, unfiltered, much more candid way.
Therefore, by definition blogging has a huge potential in real estate – both for brokers and agents. It is another untapped, powerful tool for the tech-savvy agent, another hi-tech weapon in the real estate sales arsenal that should be used in tandem with the myriad of Internet-related innovations like websites, search engine optimization, and video and audio broadcasting, to strengthen the agent’s overall marketing package and enable him or her to present a homes sale or purchase experience that leaves client expectations in the dust.
As more traditional marketing avenues and vehicles continue to lose market share to their digital cousins, the real estate industry would be wise to gain as much understanding as we can about all of the potential advantages inherent in the organic World Wide Web, and all the new strategies, including blogging. In this new book, Richard expertly details and clarifies this new phenomenon for real estate professionals. It is the best book on blogging for real estate professionals.
Embrace, explore, and engage it. Conquer its intricacies, share in its knowledge base, maximize its huge potential and then set a path to become the real estate blogging authority in your local market.
Stefan Swanepoel
Thirteen time author including
Real Estate confronts Reality (1997) Real Estate confronts the Future (2004) and Swanepoel Trends Report (2007)
Rating: 5 / 5
December 21st, 2009 at 8:17 am
I delayed buying this book, hoping that it wouldn’t be as bad as it proved to be.
It’s a muddled brain dump of both good and bad advice about blogging, but with a focus on all the wrong things.
The single biggest problem is that it panders to the standard real estate agent thinking that there’s a magic bullet out there that will give the agent an edge over his or her competitors. The current magic bullet is blogging.
Left out of the books is any serious discussion of what should have been the starting point: a blog can’t attract an audience without a focus on delivering something of value to a targeted audience.
The authors pay modest homage to this concept, but virtually everything they write undermines it. They encourage agents to write about anything and everything, and tell them what they want to hear: you can be an expert simply by claiming to be one and having a blog.
Agents should spend the time learning something substantive that consumers want to know instead of reading this book.
The popularity of this book will do much to undermine any potential value that real estate blogging has to those agents who want to pursue it as a way of developing, honing and communicating real expertise. An army of idiot brokers will, on the advice of the authors, be babbling on with no focus and will discourage anyone from even looking at the occasional good real estate blog.
Real estate blogging, if the authors of this book find an audience that follows their advice, will be just as useless a field of garbage as real estate agent Web sites have become.
Rating: 1 / 5
December 21st, 2009 at 10:17 am
1. The market is splintered into millions of pieces
2. People are inundated with disruptive messages.
3. Blogs help focus on a small subset of people. The blog content reflects what you are good at; what you enjoy; what are your strengths.
4. Blogging at its heart is an exercise in openness, “speak from your heart”.
5. A blog in the Blogsphere should be a place to learn and not be sold; a place to provide timely information to the public; a place to entertain your web guests.
6. Create you personality online. Loyal fans will communicate with, as if they know you. Blogs are a retention tool. They use pull marketing rather than push marketing. Give the customer information they want and they will return.
7. Long-term relationships are established through strong interpersonal communication skills.
8. Effective blogs are good lead generators.
9. Effective blogging is characterized returning loyal readers; controlled flow of relevant and niched information; strong promotion of business events; and the establishment of unique character and writing style.
10. The Latio niche represents one of the fastest growing market segments. By 2050, there will be 103 million Latios in the US. In 2007, Latio buying power was $200 billion. By 2010, Lation buying power will by $12 trillion, more buying power that all of Mexico.
Rating: 5 / 5
December 21st, 2009 at 11:14 am
This is the first book I read before I started blogging. I am a Realtor and have been blogging for almost two years.
When I picked up this book I was looking for a system to start of my blogging strategy. This proved to be a good material for it touches all the essential parts of being successful in the blogosphere.
If you’re worried that the lessons found in this book might be “too general”,then it might be. But based from my experience the lessons found in this book are at least one year’s work.
What you will soon discover after you start blogging is there’s so many opinions and strategies out there on what you NEED to do in order to be successful.
Many of which are true, but because we only have limited hours to work in a day you need to choose one stable system. It does not mean that you have to stop there. I’m just saying you need to choose one system to start of, then ONCE you master it then you can move on from there.
This is a good book to start of your real estate blogging strategy.
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Rating: 4 / 5
December 21st, 2009 at 12:22 pm
There are many great books on blogging, this book in particular was extremely helpful to me as a new blogger not only because it relates specifically to my field, but because it helped me with basics and it was easy to read and follow. The book is up-to-date, filled with great resources and examples and recommend it to anyone who is considering blogging. It talks about subjects like finding your voice to finding your audience in order to be successful at blogging.
Rating: 5 / 5